It is very true that getting people to your site is only part of the puzzle when you have something to sell. It could be anything that you are offering, BUT, you need to ‘show’ them where to go. One of the ways to do this is by using ‘action words’ Expanding a little more on what Compass had to say, I have a few little tips to add about how to go about it.

1) As posted here  
One way to add some ‘action words’ to your Read More in your full article is to modify your /language/english.php If
you are using JomComment be sure that ‘Use Jom Comment’s "Read more"’
is set to ‘NO’ If this is set to ‘Yes’ it will over ride the changes
you made in /language/english.php and you will see no changes even after you modify english.php

2) Also posted here A much better alternative is to use a great mambot from Run Digital.  What this mambot does is to replace Read More with the title of your content item. This to me, still does not give you the ‘action words’ that point people to exactly what you would like them to do. You can even take this mambot one step further by hacking one little bit of code.

Look in /mambots/content/rd_readmore.php for the following code:

and change it to

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